Have you ever been stuck trying to figure out which similar looking t-shirt to buy? What influences you to choose one over the other? It’s usually a minor detail that makes the decision for you.
This is the moment when a brand can either gain a new customer, or lose valuable business to its competition. And this is why designers and brands adopt custom clothing labels and custom hangtags, because they know that these details can make all the difference in the world.
Customizing your brand identity
How do all the renowned fashion brands distinguish themselves from one another? It’s their unique brand identity and what they stand for that separates them. The best way to tell them apart is by their clothing labels and the hangtags.
From Nike’s swoosh to Coco Chanel’s interlocking Cs to Armani’s eagle; all these brands identify themselves with the label. To give your brand a unique identity, customized labels and hangtags come in play and give your brand the reputation boost it deserves.
Brand identity is what the customers judge a brand by and the message they perceive. In the clothing industry, brand identity is a primary driver of sales. It’s only by customizing your brand that you can bring it to the top and outdo your competition.
Increasing sales of your brand
We all have seen the likes of cheap knockoffs like ‘Adibas’ with 4 stripes and ‘Carlin Klair’ trying to tap into the goodwill of original brands. These knockoffs can be quite close to how the real brand looks like. The cutthroat competition in the clothing industry means that almost everything is copied.
Most famous brands lose their sales to cheap local knockoffs or even their competitors resulting in lower profits. Imagine going in a store and seeing two identical grey t-shirts, with the only difference that one does not have any label on it and one has a customized label on its side.
Which one is a customer most likely to pick? Most probably it’s the latter, as the customer perceives the t-shirt with the label as being of superior quality and brand. That’s how you as the designer can edge past your competitors and pocket more sales.
Making your brand visible to all
In any shop, many confused customers can be influenced to buy your very brand via visual cues. Imagine someone is in a shop and confused between two trousers for a hiking trip. The custom hangtag on the trouser displaying the two-layer technology gives them additional information and convinces them to buy.
That particular customized hangtag not only made the customers aware of the brand, but also convinced them that your brand has an x-factor to it. Other marketing techniques like interactive hangtags also attract the shopper’s eyes making them believe your product is different from the rest.
When used effectively, the customized hangtags and labels can turn into key success factors for your brand. In the end it comes down to how well you position your brand and how you make it different. Keep in mind that every single major designer started where you are today. With time, hard work, great designs and sales, these designers and their brands have become a worldwide recognized organization – all because of their brand and logo.