Most Popular Clothing Labels for Swimwear
When it comes to swimwear, customers today are more brand conscious than ever. It all comes down to incorporating intuitive design features that make clothes stand out through labels. And people love wearing swimwear with customized labels from their favorite brand’s details embellished on them.
There are many different choices when deciding what type of clothing label will work best on your swimwear design. However, there are a few that are more favored for swimwear.
The Importance of Tagless Designs on Swimwear Apparel
Because of the nature of swimwear, they are body hugging skin tight clothes that are designed for maximum comfort underwater. While it is important for designers to attach logos on what they see as their work of art, it is pointless to use uncomfortable labels that take away from the overall experience.
But technology has changed how we approach designs on apparel. Tagless and heat transfer labels now allow designers to add all their favorite details on swimwear without adding any additional layers of clothing that could make the user’s experience uncomfortable.
This tagless label contains small pieces of information such as company name, a brief sentence indicating how to handle the fabric when washing, or even a funny message.
The Big Three: Choosing between Heat Transfer, Woven and Printed Labels
The three options that designers have for swimwear include woven labels, printed labels and heat transfer labels. The most popular variant is the heat transfer label, which allows designers to inscribe their details directly on to swimwear fabric, particularly if they are made out of synthetic and natural fabrics.
Printing technology continues to evolve as we speak, and now allows users to use in-house adhesives that can make last minute changes to images with different colors and size configurations. This opens the door to an endless array of design options.
Customers prefer to wear swimwear apparel that use heat transfer labels instead of woven or stitch labels. Whichever tagless option you choose, your customers will be more than happy to benefit from their skin-tight swimwear that is unusually more comfortable.
Designing Durable Swimwear
Depending on your choice of fabric and label, the dynamic conditions underwater can subject swimwear apparel to wear and tear. And if the fabric uses conventional labels, swimming sessions can become borderline risqué. Think of all the forces tearing and pulling away at the swimwear, the versatile movements underwater and the drag due to resistance by water (which is a powerful fluid that resists displacement). Together these stretch the fabric beyond tolerable thresholds.
Tagless Labels Serve a Variety of Purposes
For designers of all scales, ranging from small scale businesses to larger conglomerates, it all comes down to the choice of label attached to their swimwear fabric. Think of it as a lasting souvenir that your customer takes keeps them as long as the fabric itself lasts. If the label is tagless, it remains etched into the fabric until as long as the customer holds on to it.
It’s free marketing that keeps the customer coming back for more repeat business, and if they really like the product, provide your business with powerful word of mouth advertisement.
The bottom line to take away from tagless labels is how they efficiently expose demand chains within the market.