Fashionable brands that really want to make an impact in the cluttered market always have a strategy in regards to their choice of clothing labels. This is due to the influence labels have long after the customer has done purchasing their garment.
Clothing labels carry useful information about their company of origin, and serve as a constant reminder to your customer of where they got their favorite clothes from. This increases the likelihood of them coming back for repeat business, not to mention the word of mouth opportunities that you get absolutely free of cost!
Build Your Own Brand
- If you’re just starting out your fashion business and want to stand out and build your brand, then the right choice of clothing labels will undoubtedly play an integral role in its success.
- It is a powerful tool that astute marketers use to generate a continuous supply of potential leads.
- The important thing is to strategize your design choice of a label, starting by the material type, colors and size relative to the clothes.
- The most popular clothing labels are woven and normally come in three types, including damask, satin and taffeta.
Damask Clothing Label
Damask is normally used on clothes that are meant for a higher end consumer market where the label type plays a big role on first impressions. The unique properties of damask allow designers and artists to create detailed texts, shapes and designs. Because damask has higher weave density, it is more durable and longer lasting. The only disadvantage is that damask labels are a bit more on the expensive side, but the positives far outweigh the negatives.
Satin Clothing Label
Satin labels are more economical but artists no longer have the same breath of freedom when it comes to design choices. The biggest pro with satin labels is that they offer a shiny, lustrous appearance that is soft to touch. This helps to create a more richer feeling, which means that despite its flaws, satin labels can still be used to tailor the high end markets such as sleepwear, denim, sporting apparel.
Because of its softness, satin labels are generally used in the infant garment industry. You can only choose up to three colors, so make sure the contrast is good enough and helps the label to stand out.
Taffeta Clothing Label
Taffeta is a popular woven label and is incredibly compact in terms of design and cost. These labels are very durable because of their tight weave structure, in that they are very similar to damask labels. Taffeta labels do not possess the same rich colors and details as damask labels, but designers can still draw reasonably detailed art.
Taffeta labels allow the use of both images and text. If you’re not concerned with design and only want to inscribe basic texts such as instructions, then taffeta is a great choice. Their higher durability and lower cost allows taffeta labels to be used in specialized applications where it is important for the consumer to read instructions.