Athleisure is a bustling market that many skeptics could well describe as another apparel ‘bubble’ about to burst. If we’ve learned anything from trending markets, it’s that lifestyle decisions allow businesses to boom for decades even after the novelty factor has worn off. Athleisure wear can be described as wearing comfortable, casual clothing that can be easily worn for both exercise and for normal day wear. Leggings, cute hoodies, denim jackets, canvas sneakers, and cotton caps are all athleisure.
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Taking a closer look at the reasons for this market’s booming popularity reveals some useful secrets that every artist and designer should try to replicate. Today’s apparel market has become both customer and business centric.
Customer centricity is when the product is highly tailored to the customer’s preferences. Business centricity is when the customer takes into account various factors such as brand recognition and quality of produce in their buying decisions.
One of the most important of these factors is brand recognition. After all, this is what defines your business. Brands are identified and recognized with ‘brand labels’ or clothing labels. This applies to apparel in all modes of life, including work, casual and workout clothes. Normally you will find a custom woven label or printed label to distinguish the major brands from each other.
Could Athleisure Have Survived Without Woven and Printed Labels?
Athleisure would never have gained as much popularity if it weren’t for the fact that labels were seamlessly blended into the fabric of the apparel itself. This is irrespective of technology applied to the apparel; whether heat transfer, woven or printed.
Athleisure clothes include body fitting clothes like yoga pants, jogger pants, gym tanks and gym tees. These body hugging clothes need to feel comfortable for people to wear them beyond just the gym. Woven, printed and health transfer labels enabled this fashion in the truest sense of the word. Just imagine an uncomfortable label superimposed on a body hugging gym tee rubbing against your skin at the slightest hint of movement.
The resulting abrasion could leave an imprint on the skin, inscribing the details about the clothes on your body! Now that is unacceptable.
Tagless Designs on Apparel Are Crucial
The entire reason why people jumped aboard the athleisure bandwagon is because of one simple reason: tagless designs that enabled labels on clothing to become extremely comfortable. People no longer have the patience to wear clothes with uncomfortable labels, indeed some get so worked up about it, that they end up using sewing scissors and seam rippers to remove them.
Tagless designs that benefit from heat transfer printing technologies give businesses several options to inscribe their logo on to their art design and fabric. This increases both the brand value of their business and maximizes comfort for their customer. This is the sole reason why athleisure took off in the first place.
How Heat Transfer, Woven and Printed Labels Help Artists and Consumers Alike
The three different label types now allow artists to create designs that include artful illustrations, information, business details and messages onto synthetic and natural fibers. This is primarily thanks to the major strides made in printing technology. These technologies now allow people to use in-house adhesives to customize labels to just about any size, color and combination when it comes to design.
The main message to take way from this article is that the Athleisure market could only have sprung up due to advanced printing technologies, allowing artists to increase brand recognition through the use of printed, woven or heat transfer labels comfortably etched on skintight apparel. The result is in front of us; a billion dollar market ripe for the taking.