Anyone who knows fashion knows that clothing looks are always on the move. Even dress styles that are classic change to suit the times. Fashionistas and professional fashion editors are continually on the look-out for the latest styles and the new clothing companies that are making an impact. What are three up and coming clothing companies in 2018? Cherry, Nicole Saldaña, and Orseund Iris are all clothing that is high-end and steeper than your standard but is the kind of apparel every fashionista loves. They make the customer want to look her best no matter the season.
Cherry is a new clothing company, founded by David Levy and Joseph Perez, that hails from Los Angeles. Customers are treated to American workwear that has been updated with unique printed tees, hoodies and re-worked Dickies. With the motto “Protect Your Cherry,” inspired after the initial samples for the company were stolen, celebrities, such as Wiz Khalifa and Kaia Gerber, have already caught on to the cool, funky styles of Cherry. Cherry uses a simple approach to clothing label branding with a simple and effective woven clothing label.
Nicole Saldaña was inspired by her father, who was an engineer and an industrial designer. She caught the “tinker” bug by watching her father “tinker” with things such as light sculptures and cabinetry in their garage. Her love of craftsmanship brought her to obtaining degrees from Parsons and the Fashion Institute of Design and Merchandising. After working as a designer for various companies, such as Opening Ceremony and Tory Burch, she’s now created her own footwear line that includes boots, loafers, and clogs with Italian materials all handmade in Portugal. Her footwear line uses printed logo labels on the sole of the footwear.
For customers seeking feminine and highly fashionable high-end styles, Orseund Iris, by 20- something Alana Johnson, is making a mark. Hailing from New York City, the brand is known for many things including their knit corset that puts an emphasis on the breasts, something that was not done intentionally, but that is in keeping with the Orseund Iris theme. Just ask celebrities such as the Kardashian girls, Emily Ratajkowski and Bella Hadid how much they love Alana Johnson’s creatives. The brand is season-less and has developed a cult following on Instagram. Inspired by 1990s vintage and runway looks, Alana Johnson loves remembering these looks, and in playing “dress up” as often as she can, but prides herself on creating unique fashion that customers can wear without worrying about the seasons or the unwritten rules of the fashion industry. So the styles are vintage inspired but also have their own twist. According to Johnson, the Orseund Iris gal is a real gal who is strong, independent and fearless. She dresses the way she wants, not in accordance to the way people tell her. Her brandingg uses a classic high definition 50 denier damask woven label in white with a black logo. The ends are folded so the finish offers a clean look.
The best way to learn more about these styles is to read about them online, particularly by visiting their Instagram pages to get a good look at the various styles. Instagram is where you’ll find not only fashion models.