The old image we have in our head of a typical internet user hunched over in front of a bulging computer screen is fading away – today, people prefer to simply lie on their back while they browse the internet on their phones. The number of mobile phone users is forecast to reach over 4.7 billion in the near future, more than half of the world’s entire population.
If your website or app is not fast enough for the vast majority of this giant user base, then you are doing something wrong. You run the risk of losing thousands of potiental customers looking for clothing to your competitors. They will simply access your website on their mobile devices, get turned off by its design, and leave to never return.
The statistics speak for themselves
According to Google, 61% of users are unlikely to return to a mobile site if they had difficulty accessing it. 40% of these would visit a competitor’s site instead. Not only is that 60% of potential leads being directed away from your website, it also means that 40% of them left your services in favor of another business simply because they had a difficult time accessing your website.
In 2018, mobile internet traffic had more than a 50% share of the internet. Knowing that half of all digital traffic now comes from mobile devices, it is high time you gave your website a ‘responsive web design’. Most internet users have the attention span of a few seconds, so your website will need to be both attractive in its theme layout and fast enough for small devices to access.
Give users the social media treatment
A large percent of internet users also have social media accounts like Facebook and Twitter. This represents opportunity for your business because it likely has a social media presence too. By linking your website to your Facebook, Twitter and Instagram, you will not only be providing legitimacy to your business but also giving users a platform to share your content with other users.
A mobile-friendly website is also good for SEO
Google changed its algorithms to include ‘mobile-friendliness’ as a ranking factor in its SEO metrics. This means that a lot of the websites that had difficulty loading on mobile devices were penalized when it came to search results, both for desktop and mobiles. In fact, this is exactly how you found Rapidtags. We spend a large amount of time to make sure our site is always changing and by always adding content that has to do with our products of woven clothing labels, printed fabric labels, heat transfers, custom hangtags and barcoded tags and labels.
Adopting a responsive website which accommodates all major platforms will improve your SEO ranking. The two metrics that are used by search engines for ranking evaluation are “Bounce Rate” and “Click Back”.
Bounce Rate is when the user doesn’t visit another webpage on your website. The user either leaves by entering a new URL site or clicking a link that takes them to an external website.
Click Back is when the user clicks the ‘back’ button to return to the original search results. This is typically done when the user realizes that your website is not good enough or is completely irrelevant.
These two SEO factors will sink your search rankings if you don’t have a mobile responsive website that the users find friendly. They will either leave (bounce) to another website or click back to see the search results page. Google’s algorithms aggressively look out for these two factors before ranking your website.
If you are unsure whether your website meets Google’s ‘mobile friendliness’ specifications, you can type your website URL here and find out.