No Clothing Label? Think Again!
The sole reason a brand is created is to be recognized. Think of all the effort that goes in – from your time and money to your sweat and blood – everything contributes to achieving that singular end. However, if after putting all your energy and creativity into your newfound fashion line, you still don’t receive the response you anticipated, then you have to consider that there is something wrong with the way you are pitching it. What’s missing?
Giving your new product line a clothing label is one of the first things you should do. It may at the bottom of your list. It may not even be on your list at all.
It might not seem important with the list of things in the clutter start-ups typically go through; it IS something that eventually takes its toll in the long run if not cared for. A label is a lot more than just a physical name tag. It creates and represents your brand identity. In a sea of competition, you have to do everything right in order to simply be noticed, let alone STAND OUT from the pack.
You are a lot of options when it comes to clothing labels. Let us present to you some of the most common and popular options that most fashion lines subscribe to.
A woven label is a piece of fabric that has your company logo and details woven into it with a fine, high quality thread. Now these details can confine only to the logo, or they can go on to include your full company name, tag line, address an even your website. Woven clothing labels can handle the most intricate of designs or made to be simple with a bold statement. There are three main types of woven labels. Visit to see the options.
Printed labels are another great way for marketing your brand name. Printed labels have your company details printed on a piece of fabric like cotton or satin material. Although they aren’t as permanent as woven labels, they can be less expensive than a woven label and can come in handy when there are many lines or details to your design. There are multiple options for choosing what type of material to have your logo printed on. See some of them here.
Heat Transfer (Heat Press) Labels
Heat Transfers, as the name itself suggests, is a way to “melt” your brand image onto the fabric. The process involves using a heat source to imprint the image on your clothing. These are great alternatives to sewing in a label and can be very cost effective. There are a number of different types of heat transfers. You can refer to our chart to help decide which one will work best for your project.
The first stages of launching a clothing line are the most exciting of times. All the decisions you make can make or break your project. Make sure to put your best foot forward.