How often does it happen that you are able to remember a particular clothing line by the color of its labels or tags? Or how many times have you managed to identify one of your favorite brands only because it has a different colored label printed at the back?
The fashion industry keeps evolving, to say the least, and what was once the norm or the trend has now effectively been replaced by bigger and better trends.
Black and white thermal printers were once the most used hardware in the fashion world – monochrome clothing labels were quite the trend back then and were used to complement the particular theme of the clothing line. However, recent innovations among designers and fashion-enthusiasts have led to a complete revolution in clothing labels where they are moving away from set, boring themes and are now using a mix of contrast in colors to stand out from the rest!
That being said, if the color of the woven label or the satin printed label on your clothes isn’t in line with your overall theme or brand design, you need not worry because contrast can be a really good thing for your clothing labels and your brand.
Are you more likely to remember reading a neon pink text logo on a white shirt or, say, a beige logo on a brown shirt?
In most cases, the former is likely to be your answer, and the main reason for that is that the use of different colors creates a massive impact on an individual’s mind, and it really helps differentiate one thing from the other.
If you are a designer and you end up playing with the color scheme on your clothes by using orange printed labels on a bright yellow crop top, the chances are that people will immediately be drawn to it and will also tend to remember your brand because of the unique play on colors.
This is closely linked to the above point because the use of color has been greatly associated with reinforced brand recognition. ( e.g. Victoria Secret)
Did you know that an average customer reaches a definite conclusion about a particular product within the first 90 seconds of their interaction with it? And that conclusion is almost always based on the color of the product! This phenomenon has also been proven by research, where it has been established that the use of different colors is a key tool when it comes to differentiating and positioning a specific product.
By using contrasting heat transfer labels or printed tags on your clothes and using color psychology to your advantage, you can actually pave the way for increased brand recognition. So, even if people don’t remember the name of your brand, they will still be able to spot it from afar due to the contrasting labels, for instance, and the impact of colors on the human mind.
Promote Brand Values
It is a commonly held belief that labels and tags are some of the most effective ways to communicate with your target audience and also allow your brand to stand out among the competition.
There are tons of colors out there, and we all know that each color has a unique symbolism to offer. Colors play a massive role in building important values like trust and security, and they are equally important if you’re looking to sell your clothing line.
For instance, the color yellow is most commonly associated with feelings of joy, passion, and happiness. Regardless of the existing theme or design of your brand, you could put yellow woven tags on your clothes. This will not only make them stand out but will also create happy customers by radiating positivity through the use of yellow-colored clothing labels.
It’s interesting how different colors offer different meanings, and there are so many creative ways through which you can incorporate them into your clothing line. Blue, for example, is most popularly associated with numerous things and sends across powerful messages of peace, trust, reliability, and professionalism, to name a few. So, by using blue colored cotton printed labels or woven labels on your clothing line, you can promote these very messages to your audience and attract their attention.
Attract Potential Customers
If you happened to notice, so many different clothing lines and brands nowadays are resorting to neon-colored tags on their clothes. There is a ‘neon trend’ that has been emerging lately, where the goal is to add a dash of color to your clothes, no matter what the existing theme is. By simply updating your clothing tags, you can greatly attract potential customers and clients. Imagine a bright neon tag standing out against a black colored tag – something like that is likely to gain instant attraction and catch the eye of potential shoppers.
When you are a part of the fashion industry, you always have to stay updated on the current fashion trends and the latest fad that has hit the market. Colored and contrasting labels are one of the trends that have been gaining massive popularity nowadays.
The goal here is to step out of your comfort zone, and not to be afraid if the theme of your design isn’t aligned with your clothing line. If anything, your brand will stand out from the rest and will definitely garner some attraction and attention from existing and potential customers!
While it can also go both ways – you never know what the customer is thinking, after all, it is okay to take some risks and experiment with things to build a niche for yourself and to establish brand recognition.
After all, one of the keys to success is being one step ahead and being as creative as you can be!